TRESemmé x US artistic swim team presents FLUID hairography
FOR HAIR THAT FLOWS + SHINES LIKE WATER
TRESemmé has partnered with award-winning choreographer Parris Goebel to produce an underwater routine with the USA Olympic Artistic Swimming Team. The routine is choreographed entirely around fluid free-flowing hair and captured in a contemporary film directed by Agostina Gálvez. The aquatic dance, emphasizing the USA Olympic Artistic Swimming Team’s beautifully flowing hair, was inspired by the benefits of the new TRESemmé Pro Infusion collection of shampoos, conditioners and tonic waters infused with coconut oil for ultra-smooth, fluid strands with intense shine and natural movement.
Meet Parris Goebel
World renowned, award-winning choreographer Parris Goebel created an underwater routine to highlight the beauty of fluid hair.
“I am known for breaking rules and pushing boundaries when it comes to my creativity, so I was thrilled to partner with TRESemmé, a brand that encourages women to embrace their personal style and the power that it brings, to create a routine that is unlike anything I have ever done before. Collaborating with the USA Olympic Artistic Swimming Team who are such dedicated athletes and performers for this powerful, captivating performance was so refreshing and invigorating.”- Parris Goebel
& the US Artistic swim team
The US Artistic Swim Team is known for their precision and control. They typically pre-treat their hair with gelatin and wear it stiff and concealed for their performances, so TRESemmé was excited to work with this dedicated team on a routine that celebrated free flowing hair.
WATCH THE FILM
Meet the US artistic swim team
Anita
AlvarezAnita
AlvarezAge: 26
Hometown: Buffalo, NY
High School: U.S. Performance Academy
Claudia
ColettiClaudia
ColettiAge: 20
Hometown: California
College: California State Los Angeles
Jaime
CzarkowskiJaime
CzarkowskiAge: 19
Hometown: Los Angeles, CA
High School: Western Canada High School
Elizabeth
DavidsonElizabeth
DavidsonAge: 27
Hometown: Northridge, CA
College: Ohio State University
Keana
HunterKeana
HunterAge: 18
Hometown: Seattle, WA
College: Bellevue College
Jacklyn
LuuJacklyn
LuuAge: 23
Hometown: Milipitas, CA
College: Stanford University
Daniella
RamirezDaniella
RamirezAge: 21
Hometown: Miami, FL
High School: Florida Virtual School
Natalia
VegaNatalia
VegaAge: 24
Hometown: Guaynabo, Puerto Rico
College: University of Incarnate Word