At NY Fashion Week

The fashion calendar is full of do-not-miss events, but there’s definitely one that takes priority: New York Fashion Week. Twice a year, along with Paris, London and Milan, it’s the place the world’s trendsetters assemble to spot the next season's hottest looks in style and beauty. So back in 2006 when we were looking for a more profound way to express how deeply rooted our ideas and values were with the world of fashion, there was only one place for TRESemmé to be: the front row.